🔹 Own Your Dealership’s Story Before the Market Writes It for You 🔹 Your dealership’s brand isn’t just about the cars on your lot—it’s about the trust, experience, and reputation that bring customers through your doors. If you don’t define what sets your dealership apart, the market will do it for you. And chances are, it won’t be the story you want. Take a moment to think about how customers experience your dealership. What do they see when they visit your website? What do they hear when they call? What’s their experience like from the first inquiry to the final handshake? Every interaction shapes your brand. And in a competitive industry, perception is everything. 🔹 Build Trust Through Consistency 🔹 A strong dealership brand creates consistency at every touchpoint—online, in-store, and beyond. This includes: 🔹 A clear digital presence: Your website, social media, and online reviews should all reflect the same message and professionalism. 🔹 Defined customer experience: You...